IRIS Webinar: Creating Smart City Business Models through Ideation Tools and Business Incubation

Logo IRIS Smart Cities
Type of event
Event type
Time & date20 January 2022 - 13:00

If smart cities want to encourage entrepreneurship and new business development, its ecosystem must meet two crucial conditions: it is essential to have activities in place that can generate tons of relevant ideas, and it is necessary to carefully organize mentoring of teams to turn ideas into thriving businesses.

On Thursday, January 20, 2022, 13:00-14:30 CET, IRIS organizes a webinar on Smart City Business Modelling. In this webinar, Utrecht University will present recipes to generate smart city business model ideas. Also, a blueprint for a Business Incubation Program will be showcased by incubator UtrechtInc, to guide teams behind the respective ideas to revenue and scale.


  • Mark Sanders, professor of International Economics at Maastricht University / Utrecht University
  • Stefan Braam, startup incubation Lead at UtrechtInc
  • Jonas Norrman, innovation expert at IMCG International (moderator)

Connection Details

Thursday, January 20, 2021, 13:00-14:30 CET


For more information, contact:

Eva Edman Pavic, Project Coordinator

+46 721 63 28 64 LinkedIn